No Irons hit it on the head with that comment. It really isn't a case of a Builder charging more than wholesale as you do have to figure in the minimum quantity factor. Its great seeing it in a catologue persay for $50 then when you contact the builder he wants maybe $70. Normally in the catologue it will state the *from as little as* price. It's really down to the initial outlay for quantity etc. Good idea maybe if ya just wanting specs/Torque/Ratio's